The effects of e-commerce websites colors upon consumer trust
نویسندگان
چکیده
This article aims to study the impact of the colors of e-commerce websites as an atmospheric variable of the interface, on customer trust. The effect of the colors of e-commerce websites on customer trust has only been indirectly examined in terms of website characteristics, such as web site quality and usability, where color is viewed as a key interface attribute. Thus, the relationship between color itself and trust remains largely unaddressed. Relying on a literature review as well as on investigations provided by an exploratory qualitative analysis, we wish to introduce the theoretical and methodological bases addressing this issue.
منابع مشابه
A New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کاملIdentification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
متن کاملThe Effect of E-Commerce Websites' Colors on Customer Trust
Establishing customer trust in an online vendor possibly requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper aims to study the impact of the colors of e-commerce websites, as an atmospheric variable of the interface, on customer trust. The effe...
متن کاملThe Importance Ranking of Trust Attributes in e-Commerce Website
The process of building consumer trust in e-Commerce is based on the presence of trust features or trust attributes in the websites. Trust attributes are usually presented to the consumer by some clues on the homepage. For example, the clue ‘contact us’ will be linked to the trust attribute ‘company address’. Consumers may examine e-Commerce websites for the existence of trust attributes. Howev...
متن کاملThe Effect Of Colors Of E-commerce Websites On Mood, Memorization And Buying Intention
This paper aims at studying the impact of the colors of e-commerce websites on consumer memorization and buying intention. Based on a literature review we wish to introduce the theoretical and methodological bases addressing this issue. A conceptual model is proposed, showing the effects of the color of the e-commerce website and of its components Hue, Brightness and Saturation, on the behavior...
متن کامل